Even more dangerous to individuals, America, and the whole world, are the loopholes in the processes at internet giants like Facebook and Google. Technology is evolving faster than it can be controlled by either man or machine. And since these companies make most of their money by selling ads, exciting events—whether or not correctly reported on—boost their revenues and profits.
Beyond such “fake news”, which can be distributed widely and quickly, the very content of the ads can be hurtful. Facebook and Google (including YouTube) apparently accepted a considerable number of ads from Russia supporting Donald Trump during the 2016 campaign. Since those ads were paid for, which is how those companies make money, they were motivated to accept them. Apparently only in retrospect did they investigate, after which they reported on what happened, but Facebook, at least, didn’t tell the whole story.
The old adage “If it seems to be too good to be true, it probably is”. That is, it’s NOT true. Crowdsourcing companies promise a lot more than they can deliver. Our previous post proved to be way too optimistic when we tried to get a couple of those companies to actually deliver those views. What we found was that some proxy servers MIGHT do so.
However, it seems that proxy servers are as much of a bag of snakes as crowdsourcing entities. We noted during our experiments with crowdsourcing companies that some of them proposed to use proxy servers, or actually did so, but they apparently did not succeed in adding more than a handful of views. That apparently was because YouTube is too clever, and they disqualified most of the views for a variety of reasons. For example, if the crowdsource operative used a proxy server located in a country other than his/her own (which they could tell if the visiting IP was from one country in one time zone but the time of the computer to which the IP was attached was set to a different time zone), YouTube disqualified those views.
The other challenge is that most proxy server folks want to be paid in Bitcoin. While you can use dollars or credit cards or gift cards at sites like Paxful, they can be pretty expensive.
The bottom line is that many owners of YouTube channels may find it too expensive and time-consuming to boost their view counts via crowdsourcing or proxy servers.
YouTube’s new policy should create a bonanza for the numerous organizations who provide low-cost labor for doing a wide range of tasks on the Web that are more suited for humans than software, because many of sub-10K view channel owners can flock to them to boost their view counts. The most famous of these is Amazon’s Mechanical Turk. When we first heard of what appeared to be slave labor, we were affronted, but when we found that people as ethical as Stanford University researchers used Mechanical Turk we were somewhat mollified. And we quickly learned that it would only cost about one cent to have one of these low-paid “slaves” watch a video for the 30 seconds that is needed to create a “view”, so it would only cost about $100.00 to rack up 10K views. This means that essentially ANY channel owner—including terrorists, racists, and plagiarists–could exceed YouTube’s 10K requirement.
Facebook and a handful of other social media are so entrenched that few people think about life before them. But the Web was conceived 15 years before Facebooks’s founding in 2004. Facebook put a pretty face on the Web, and billions of people have flocked to it. And Google Search, YouTube, and a handful of other giants –fueled by tons of advertising revenues—exercise a lot of control over what people can see and do, so much so that there is growing sentiment about breaking up these monopolistic organizations. And delivering fake news or vicious propaganda from the likes of ISIS (ironically ISIS can even get PAID by YouTube while it disseminates its messages of hatred) adds further pressure for this breakup.
But apparently it is even worse than that. We heard a couple of days ago about one local company that not only hired a bunch of Indian H1B visa-holders, fired their American staff, and replaced them with these imported folks … after they were trained by the Americans. And this noxious practice has apparently been going on for some time, according to the Stateline folks at The Pew Charitable Trusts.
Three months of coder school is not much training compared with that of the better-trained—often in American universities—and more-experienced visa-holders. But why are these American universities welcoming these foreign students? It’s because those students come bearing big funds for their education. (At state universities, it is simply that the international students must pay the same (higher) prices as out-of-state American students.) We have heard that among some of these students it is said that PhD stands for “Parents have Dough”. Interestingly, those international students are more prone to cheat on their exams. Hmmm … does that mean that their future code will be less trustworthy than that of Americans?
We wonder why the big Silicon Valley tech companies have not done a better job on their own of training software engineers. Couldn’t they be hiring “junior” software engineers from the coder schools and boosting their capabilities with on-the-job training. We suspect one reason is that it is more expensive to do that than to hire foreign help. And more time-consuming. And another reason may be that they didn’t do a good job of forecasting their growth and concomitant demand for those software engineers. Maybe the current visa flap will motivate them.
But it may not be the fault of these companies. Americans may too lazy, or too afraid to be “uncool”, to study STEM (Science/Technology/Engineering/Mathematics) courses so there is not enough local talent to fill the needs of Silicon Valley. Graduates with strong STEM knowledge are polar opposites to “art history majors” , a term used derogatorily to connote enjoyable-but-low-paying jobs.
Why are we at Technology Bloopers going back centuries to use Greek and Latin to admonish Millennials to be careful how they use social networks? Just as physicians swear that they will “First do no harm”, the likes of Facebook, YouTube, Twitter, LinkedIn, Instagram, and Reddit are so powerful that they should also have such an oath … or risk legislation to prevent their doing harm. There are numerous examples of the harm they have already done. Most recently, the fake news posted by malevolent individuals and organizations had some impact on the U.S. presidential race, possibly to the extent that Hillary Clinton was unfairly defeated by Donald Trump. The importance of some of the harm being done is likely to result in legislation to limit their behavior, so these giant companies should police themselves before the government does so.
People are social animals, so the social networks can provide a ton of experiences that they crave. People like fatty foods and sugary drinks, but over-indulging can make them obese due to their lack of nourishing foods and drink. The same goes for social networks, which can distract them with amusing but mindless fare but deprive them of the solid information and communication they need to be productive. The web already provides effective ways to communicate with your friends, business associates, and other people organizations. Information is used to inform, educate, and entertain, but it appears that social networks overdo the entertain role and short the inform and educate roles.
All of the above goes double (or more) for teenagers, who usually have a lot of time and highly value being popular. Additionally, they haven’t yet developed a full set of values that allows them to distinguish good from bad, and avoid the bad. They might profit from a couple of pieces of homespun advice. Remember that much “Web Wisdom” is worth only what you pay for it. And “Believe nothing that you hear and only half of what you see”.
Google is certainly getting a lot out of the $1.76 billion they spent buying YouTube almost exactly 10 years ago today. As of early 2013 YouTube was experiencing one billion unique viiewes/visitors every month, nearly one out of every two people on the Internet, use it for myriad purposes. Anyone at all can upload or watch videos of cats or dancing babies, and Google benefits because it can charge advertisers to put ads adjacent to those videos.
Well, Google sure isn’t making it easy for individuals, thanks to the messy combinations of accounts, email addresses, channels, and browsers that makes it a nightmare to find videos once you have more than one of each of these four entities. And to make matters worse, Google threw its failing Google+ social network into the brew. Using Chrome we find three channels (or are these accounts?)—Wilddancer, Beekeeping (thus far empty as we try to sort out the whole mess), and Bill Coggshall—associated with one email address, and two channels—Car Tunes by Coggshall (which started out as “Car Tunes” that YouTube allowed me to reserve then reneged and forced me to add “by Coggshall”) and firstname.lastname@example.org (strange-looking channel, no?)– associated with a different email address (email@example.com). Using Firefox we find two channels (or accounts?)—Car Tunes by Coggshall and firstname.lastname@example.org—associated with email address email@example.com.
The Internet and the Worldwide Web have arguably changed the path of history. And they have made companies like Google into mega successes. But those companies have also caused much consternation among their millions of users. Why? Apparently they don’t bother to check with many (or any!) of those users to see how logical and self-evident their websites and associated tools are for their target audiences. Examples abound, and we will be posting some of the more egregious. But the Internet giants could have been even more successful, and keep website visitors on their sites longer (where they would be exposed to more advertisements) if their user interfaces were less opaque. The goal is usability, which is not rocket science. Two of most used tools are the Chrome browser and YouTube, which we will discuss in separate posts.