Allí no hay ni almuerzo grátis (inglés:“There ain’t no free lunch”)

Advertising Indigestion 596x449Most Internet users have been spoiled by so much apparently “free” content. Well, of course it’s free to them because advertisers are paying for it, and are putting ads next to that content, just like newspapers and magazines have done for many decades. However, some of the same sort of technology that have brought us all this cornucopia of useful (or at least entertaining) content, is now being employed to strip the ads off this content, as described in some detail by The Financial Times.

Google itself has already (very recently) started a small initiative that lets people pay to watch YouTube videos sans ads. Those are all or mostly for mass market entertainment content, so the cool creative stuff (“coolness” is in the eye of the beholder, so even cat videos count here) may still be afflicted with ads. But we suspect that millions of people would be willing to pay reasonable amounts of subscription money to use sites they value. One proof of that is the large total contributions per year that are made to support Wikipedia. So we can hope that other sites with value-added start to offer alternatives like this new one from Google.

The worst ads are ones that have video (or animation) or audio, which are REALLY intrusive. One of the worst sites in this regard that we personally use is (But despite this unpleasant behavior,, is highly-ranked by Alexa, 1,818 in the world as of May 14, 2015 with a whopping 907 improvement in the preceding three months.) Ironically, when one narrows the viewing window, the ads—which are mostly on the right side—get chopped off. No wonder they have to resort to using audio, video, and animation to attract attention.

Bears Make Money, Bulls Make Money, But Pigs Get Slaughtered

Bull and Bear600x423

Tech companies would do well to heed this time-proven advice to investors. They are truly greedy these days, forcing themselves on users. The most recent push-back by a journalist that we’ve seen is from Patric May at the San Jose MercuryNews, who tried to unsubscribe from the firehose of unwanted emails he was receiving. One thing he learned was that using “Unsubscribe” was like pouring gasoline on a fire, because it confirmed a valid email address to the sender, who could then sell it to dozens or hundreds of other companies, all of whom could then bombard him with THEIR emails.

There are lots of other self-serving ploys from other companies. Does Dropbox really care all that much to protect your files by reminding you to use it, or is it because they want you to use a lot of storage that they can charge you for? And why else did they immediately upload all your photos to their site other than filling up your “free” storage so they could start charging you for the additional storage. Apple does the same thing to a new iPhone, whether you want them to or not. Did you really want your thousands of carefully-cataloged photos dumped into a single big tub? We thought not.