Just because people 35 and older don’t constantly have a smartphone in their hand doesn’t mean that they don’t buy a lot … including high-tech products. According to the 2010 Census, the Silent Generation (those aged 65-89) comprises 25% of the US population, Baby Boomers (aged 45-64) 30%, GenX (aged 35-44) 14%, and Millenials (aged 18-34) 32%. According to a 2014 Synchrony Financial report, the Baby Boomer generation is a shopping force 65 million strong, accounting for a large percentage of retail sales. And Baby Boomers hold 77% of the U.S. wealth and they spend 15 hours per week online — two hours longer than teenagers.
Older Americans Buy More High-Tech Products Than You Think