The Mercury News’ demoting its business coverage to the back pages of the Sports Section was a populist victory even before Trump’s election. Or does this situation simply derive from the biblical truism “no prophet is accepted in his hometown”? In any case, the rest of the world—including major newspapers—seems more entranced with the goings-on in San Jose and surrounding cities. The New York Times and Wall Street Journal have permanent staff in Silicon Valley who seem to turn out significantly more column-inches of reporting and opinion about technological accomplishments in this geography than do the valiant-but-outnumbered technology staffers at the Mercury News.
This demotion came a few months after the April 2016 renaming of the San Jose Mercury News to to reflect its merger with the San Mateo Times. But the spirit of San Jose, which some years ago was dubbed “the USA’s largest truck stop”, lives on in the focus of its printed media. (Apparently a number of other cities in the U.S. claim that theirs is the largest, and a number of locations have subtitled themselves “Silicon XXXX”, like “Silicon Prairie” which can refer to Dallas-Fort Worth or the Chicago area or a multi-state area of the upper Midwest.) We are a bit baffled because the advertisements in the Mercury News don’t seem to be for products and services that the typical sports fan would buy.
You may believe that worldwide luxury brands such as Louis Vuitton, Gucci, and Hermes are like the GOOD money that would be driven out by the BAD money according to Gresham’s Law. But in this case these luxury brands are the bad guys. Like their always-empty stores in airports, these future ones in San Francisco’s tony Union Square are just very expensive billboards. And the independent retailers are the good guys (like Arthur Beren Shoes and Britex Fabrics). But even if it weren’t for the purchasing power of the most-valued of these luxury brands, the current craziness of Bay Area land prices would likely have raised the retailers’ rents beyond affordability, so they would have had to relocate or downsize or both. And even the luxury brands have no control over the mess being created by the new subway.
Well, Google sure isn’t making it easy for individuals, thanks to the messy combinations of accounts, email addresses, channels, and browsers that makes it a nightmare to find videos once you have more than one of each of these four entities. And to make matters worse, Google threw its failing Google+ social network into the brew. Using Chrome we find three channels (or are these accounts?)—Wilddancer, Beekeeping (thus far empty as we try to sort out the whole mess), and Bill Coggshall—associated with one email address, and two channels—Car Tunes by Coggshall (which started out as “Car Tunes” that YouTube allowed me to reserve then reneged and forced me to add “by Coggshall”) and firstname.lastname@example.org (strange-looking channel, no?)– associated with a different email address (email@example.com). Using Firefox we find two channels (or accounts?)—Car Tunes by Coggshall and firstname.lastname@example.org—associated with email address email@example.com.
The Internet and the Worldwide Web have arguably changed the path of history. And they have made companies like Google into mega successes. But those companies have also caused much consternation among their millions of users. Why? Apparently they don’t bother to check with many (or any!) of those users to see how logical and self-evident their websites and associated tools are for their target audiences. Examples abound, and we will be posting some of the more egregious. But the Internet giants could have been even more successful, and keep website visitors on their sites longer (where they would be exposed to more advertisements) if their user interfaces were less opaque. The goal is usability, which is not rocket science. Two of most used tools are the Chrome browser and YouTube, which we will discuss in separate posts.