Anything is Funny if it Didn’t Happen to You

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But though most people can recover from having their credit card data compromised (or perhaps weren’t personally affected by it), they might not recover so well from having their marriage destroyed, so perhaps the most poignant of  recent hacks was the one of the Ashley Madison extramarital affair website. Most recently Ashley Madison users filed class action lawsuits in Canada and the US, which will almost certainly destroy the company and at a minimum disgrace its parent company Avid Life Media  Ironically, the hackers had originally not tried to destroy the whole thing but to force more ethical behavior on it, and when the company stonewalled the hackers carried out their threat of disclosure. Another example of hubris … which has at a minimum forced  the CEO of Avid Life Media to resign.

We Have Met the Enemy and He Is Us – Redux

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If something can go wrong, it will. And in the millions, nay billions, nay trillions (or more) of lines of code that comprise the Internet and its many websites (the total reached 1 billion in September 2014) that  there are countless opportunities for errors or loopholes that let the bad guys (AKA hackers) wreak havoc. And that havoc can affect millions of innocent victims. The extent of the hacking during the past few years is enormous as can be seen from an interesting infograph.

In another recent episode that demonstrated the increasing ease of hacking, shady securities traders stole announcements from Business Wire, PR Newswire, and Marketwired after it was uploaded by the companies but before it was released to the public, and made millions by trading ahead of the public. (The former, harder method was to recruit company “insiders” to get advance tips.)

And there may be some recent disasters that were self-inflicted, e.g., the outages at the NYSE and United Airlines. Absent an identified villain, we would attribute those to faulty code that is so complex it is impossible to test thoroughly and to change as the environment changes.

Hacking has even become so widespread, and apparently so easy, that one of the leading anti-hacking software companies, the Italian company Hacking Team was recently hacked itself.

Even more scary is the almost certain hacking by unfriendly nations’ government-sponsored hackers (China, Russsia, etc.). Some of it is stealing commercial intellectual property, which can undermine the US’s economic strength (and directly or indirectly its military strength). Other of it can be military secrets, the loss of which can compromise the national security.

In the ultimate irony, The Wall Street Journal pointed out that while the giant tech firms like Apple, Facebook, and Google encrypt their data they don’t cooperate with the US government to searches that are legal under the Fourth Amendment of the Constitution.

ICANN.sucks

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Billions of Internet users are familiar with the suffixes of website names like .com, .net, and .org, which were among the first of the gLTD’s (Generic Top-Level Domains). With the growth in numbers of website names has come a growth in suffixes, both to allow for the growth and to provide hints as to the nature of the websites (e.g., .edu, .gov, and .mil). Makes sense, right. But what were they (Internet Corporation for Assigned Names and Numbers) thinking when they added “.sucks” to the list of gLTD’s? Had they never heard of Murphy’s Law (“If anything can go wrong, it will.”)? Within microseconds countless Internet denizens around the world, at least those with US$2,500 to spare, were contacting Vox Populi to get ready to heap abuse on their favorite villains. Fortunately, cooler heads have prevailed and ICANN has backed away from their ill-advised largesse.

Allí no hay ni almuerzo grátis (inglés:“There ain’t no free lunch”)

Advertising Indigestion 596x449Most Internet users have been spoiled by so much apparently “free” content. Well, of course it’s free to them because advertisers are paying for it, and are putting ads next to that content, just like newspapers and magazines have done for many decades. However, some of the same sort of technology that have brought us all this cornucopia of useful (or at least entertaining) content, is now being employed to strip the ads off this content, as described in some detail by The Financial Times.

Google itself has already (very recently) started a small initiative that lets people pay to watch YouTube videos sans ads. Those are all or mostly for mass market entertainment content, so the cool creative stuff (“coolness” is in the eye of the beholder, so even cat videos count here) may still be afflicted with ads. But we suspect that millions of people would be willing to pay reasonable amounts of subscription money to use sites they value. One proof of that is the large total contributions per year that are made to support Wikipedia. So we can hope that other sites with value-added start to offer alternatives like this new one from Google.

The worst ads are ones that have video (or animation) or audio, which are REALLY intrusive. One of the worst sites in this regard that we personally use is spanishdict.com. (But despite this unpleasant behavior, spanishdict.com, is highly-ranked by Alexa, 1,818 in the world as of May 14, 2015 with a whopping 907 improvement in the preceding three months.) Ironically, when one narrows the viewing window, the ads—which are mostly on the right side—get chopped off. No wonder they have to resort to using audio, video, and animation to attract attention.

Bears Make Money, Bulls Make Money, But Pigs Get Slaughtered

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Tech companies would do well to heed this time-proven advice to investors. They are truly greedy these days, forcing themselves on users. The most recent push-back by a journalist that we’ve seen is from Patric May at the San Jose MercuryNews, who tried to unsubscribe from the firehose of unwanted emails he was receiving. One thing he learned was that using “Unsubscribe” was like pouring gasoline on a fire, because it confirmed a valid email address to the sender, who could then sell it to dozens or hundreds of other companies, all of whom could then bombard him with THEIR emails.

There are lots of other self-serving ploys from other companies. Does Dropbox really care all that much to protect your files by reminding you to use it, or is it because they want you to use a lot of storage that they can charge you for? And why else did they immediately upload all your photos to their site other than filling up your “free” storage so they could start charging you for the additional storage. Apple does the same thing to a new iPhone, whether you want them to or not. Did you really want your thousands of carefully-cataloged photos dumped into a single big tub? We thought not.

How Do I Scam Thee (with SEO)? Let Me Count the Ways.

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The count must be in the billions. Our sister websites, Wilddancer.com and WhyMenDieYoung.com had been getting a few sales pitches from people who were able to breach our FormToEmail Comments security or leave comments on our WordPress blogs. But, thanks to professional advice and implementation, we were pretty immune to the automatic web crawlers, so scammers had to make considerable effort to get through. When we added our Blooper Jar, a kind of “incoming blog”, though, we started getting frequent posts from from an apparently clueless company called SwingSEO Solutions, starting with the following from Brigitte: “Hi, my name is Brigitte and I am the marketing manager at SwingSEO Solutions. I was just looking at your Worst User Interface | Blooper Jar site and see that your site has the potential to get a lot of visitors. I just want to tell you, In case you didn’t already know… There is a website network which already has more than 16 million users, and the majority of the users are looking for niches like yours. By getting your site on this service you have a chance to get your site more visitors than you can imagine. It is free to sign up and you can read more about it here: http://anders.ga/w-6×2 – Now, let me ask you… Do you need your website to be successful to maintain your business? Do you need targeted traffic who are interested in the services and products you offer? Are looking for exposure, to increase sales, and to quickly develop awareness for your site? If your answer is YES, you can achieve these things only if you get your website on the network I am talking about. This traffic network advertises you to thousands, while also giving you a chance to test the service before paying anything at all. All the popular sites are using this service to boost their readership and ad revenue! Why aren’t you? And what is better than traffic? It’s recurring traffic! That’s how running a successful site works… Here’s to your success! Read more here: http://stg2bio.co/10fz – or to unsubscribe please go here: http://todochiapas.mx/C/36p” There were small variations in the sender’s name, title, organization name, etc., but the pattern was mostly identical. Likely these were being done by a “Mechanical Turk” being paid a very small amount for each.

Likely the number of misleading missives sent by one Mechanical Turk is small in comparison to the number of companies claiming to conduct Search Engine Optimization (SEO) intended to skyrocket your site’s ranking to the very top of web searches. There must be a few legitimate experts, but they must find it tough sledding against all the illegitimate ones. Our advice: if you truly want to use one of them, do your homework first.

Google’s Counts: Worth Every Penny You Pay For Them

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The Internet theoretically is a statistician’s dream. Let’s hope it’s not an nightmare. In our March 10, 2014 post about the irreproducible results of an Ngram search we warned that nothing prevents Google from changing their definitions or conventions … and not telling us about them. But since they tell us precious little, it seems wise not to base important conclusions or critical decisions solely on any relatively lengthy history of the counts data. And that “relatively lengthy” may be even as short as a month or a quarter, because it is easy for Google to change their mind and their software. This was brought to our attention in the December 21 New York Times by economist Seth Stephens-Davidowitz, who apparently makes a career analyzing counts produced by Google searches of certain key words or survey data collected by other surveyers. Overall, the New York Times article showed mostly upbeat behavior during the holiday season, which one would hope for. Whether the annual trends are accurate or not, likely only Google knows for sure. And we are not opining that Google is doing anything malicious in making their changes; they may all be done with the goal of improved accuracy and usability. But without more transparency we will never know.

Pew Research’s Web IQ Quiz Suggests Need for Higher Questionnaire Design IQ

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What makes a survey good? It needs to be correct (i.e., to have correct answers that are representative of the populations being surveyed) and actionable (i.e., to have conclusions that are useful and can be implemented). Unfortunately the recent Pew Research Center’s Web IQ Quiz fails on the second criterion. Most of its questions would be more appropriate to a game of Trivial Pursuit than to a proof that U.S. adults are clueless about using the Web. Being able to identify Bill Gates or Sheryl Sandberg from their pictures is meaningless. Ditto the name of the first browser or the date of introduction of the iPhone. Moore’s Law is important as a predictor of computer speed and storage size, but has nothing to do with how people should use the Web. Etc. Interestingly, two of the most useful questions—on privacy policy and net neutrality—were answered as well (or even better) by older (50+) people than younger ones.