Billions of Internet users are familiar with the suffixes of website names like .com, .net, and .org, which were among the first of the gLTD’s (Generic Top-Level Domains). With the growth in numbers of website names has come a growth in suffixes, both to allow for the growth and to provide hints as to the nature of the websites (e.g., .edu, .gov, and .mil). Makes sense, right. But what were they (Internet Corporation for Assigned Names and Numbers) thinking when they added “.sucks” to the list of gLTD’s? Had they never heard of Murphy’s Law (“If anything can go wrong, it will.”)? Within microseconds countless Internet denizens around the world, at least those with US$2,500 to spare, were contacting Vox Populi to get ready to heap abuse on their favorite villains. Fortunately, cooler heads have prevailed and ICANN has backed away from their ill-advised largesse.