Live by the Sword, Die by the Sword

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But it’s already too late to put the sword back in its place. The Internet, the Worldwide Web, Google Search, social networks, and other on-line miracles have given billions of people capabilities they never had dreamed of. But in their haste the makers of these tools have also enabled evil-doers capabilities beyond the masses’ worst nightmares. History is full of other technological advances that have been used for both good and evil purposes, but more recently cyberattacks have permitted individuals or small groups, sitting in safety at their personal computing devices, to wreak havoc on millions of innocent victims. These cyberattacks appear to be increasing in frequency and scope of havoc. Most recently several news sources reported the charging of an Iranian hacker on March 24 of his 2013 attack on a dam in Rye Brook, NY, which he found vulnerable using a technique called Google Dorking. (The wheels of justice certainly turn slowly … especially compared with the speed of computers and their hacker masters!)

Apparently he did not use his knowledge to operate the sluice gate of this small dam (perhaps because it was disconnected from computer control at the time). And although this dam is in a rather backwater community (pun intended) and not much of a threat to national security or even significant injury to people or damage to property, the ability of the hacker to infiltrate the computer system demonstrates a capability to attack a much bigger and more dangerous dam or other strategic infrastructure such as an electric power grid.

The really scary thing is that almost certainly many other sectors are under similar attacks. One such sector is hospitals. Within the last two months the computer systems at the Hollywood Presbyterian Medical Center, the Methodist Hospital in Henderson, KY, and the MedStar Georgetown University Hospital in Washington, DC were crippled by cyberattacks. These were not minor incidents; the overall MedStar 10-hospital group has 30,000 staff and 6,000 affiliated doctors. And patients in critical condition could die from the delays caused by inoperative computer systems.

Another sector is financial. On March 29 hackers breached the security at two large law firms whose giant Wall Street banks and corporate clients are constantly dealing with confidential matters, knowledge of which could net hackers millions of dollars through insider trading.

The general populace can only hope that the responsible governmental agencies are working hard to identify strategic facilities throughout the U.S. and its allies, and alert vulnerable ones so they can take steps to minimize the dangers from Google Dorking and other hacker nastiness. And also hope that “white hat hackers” (the good guys)–the modern-day equivalent of yesteryears’ vigilantes—step up their activities. It would help considerably if these strategic facilities would reward these hackers for their efforts.

Let Google Eat Their Own Ads

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Google makes a huge amount of money serving up ads, which funds a lot of interesting, though not always quickly successful, ideas. Most everyone tolerates these ads because their search engine is such a helpful gadget. But we wonder if it wouldn’t be more effective if it would serve up ads that we are more interested in. We suspect that they have already collected plenty of data about our habits that could be parsed to make both Google users and Google advertisers happier. Regarding the off-target ads, we advise: let Google eat their own ads.

Does it really make sense to keep hammering on us month-after-month to buy more of the same item we have bought? (The high-tech rubber duckie Edwin Duck that we bought for a Christmas gift appears daily … sometimes several times.) And although in general a repeat customer is the best customer, there are lots of specialty items that advertisers should know are bought only once by individuals and used for years, so isn’t it better to spend their ad dollars to chase non-owners? Strangely, Google doesn’t seem to have taken a lesson from Amazon, which does a far better job of suggesting stuff that actually COMPLEMENTS what we have recently bought.

We thought that Google had gotten religion recently when we ran across a link leading to an “Opt Out” headline. But the religion they had gotten must have been from insane or malicious gods, because you can only opt out of “interest-based” ads, i.e. ones related to your interests, previous visits to other websites, or demographic details. WHAT??!! It seems to us that those are the ads you might WANT to see. So apparently, after opting out, you will only receive ones that are based on nothing and even more likely to be irrelevant.

How Does YouTube Choose the Next Videos After the One You Wanted?

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Anyone who uses YouTube more than a couple of times, and plays the video s/he selects, can’t help but notice that YouTube–all by itself—chooses a bunch of other YouTube videos and queues them up to play one after the other. YouTube says that The autoplay feature on YouTube makes it easier to decide what to watch next. After you watch a YouTube video, we’ll automatically play another related video based on your viewing history. If so, their memory of the viewing history must be pretty short or awfully inaccurate … or perhaps it was reacting against the highly-materialistic nature of my chosen video, or trying to tune my aura, or something. Because when I played Cuda Janet (Birthday Song for my wife who was and is the proud owner of a 1970 Plymouth Barracuda), the next three videos were very touchy-feely: Light Transmission by Mirabai (Please view this video in silence and open your heart to receive), Mantra to remove Negative energy, and and Mantra to increase Good luck and positive energy. While it was nice for YouTube to try improving my mood, it wasn’t very useful. And apparently this autoplay feature, and changes to its implementation, have been extremely unwelcome to lots of other folks.

Will There be a Useful Truce Among Ads and Ad Blockers and Ad Blocker-Blockers?

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History buffs may liken this situation to the spy-and-counter-spy among countries. It surely seems to us at Technology Bloopers to be a great waste of resources and a great inconvenience to the more than 3 billion current users of the Internet today. Most users have already been spoiled by the “free” goodies they enjoy in return for their viewing increasing volumes of advertising. This arrangement has been around for at least 150 years in newspaper and magazine publishing, although most of the important hard-copy publications make their revenue from a combination of subscription fees and advertising purchases. By contrast, the much more recent Internet is mostly free to users and paid for by advertisers. Some interesting exceptions are Wikipedia, language-learning site Yabla, and purchase or rental of plugins and themes for WordPress.  In the opinion of Technology Bloopers, there are many Internet sites for which users would pay reasonable fees, which would reduce the conflict among the titans of Silicon Valley. Google has contributed great gobs of technology but financed it heavily with ads. But users have had their fill of ads, leading to a rapid growth of ad blocking software. And some of the ads are so intrusive (the ones on SpanishDict.com are the worst in our experience, interrupting users with highly-distracting audio and  video) that they cry out for ad blockers … and boycotting of such sites in favor of more ones that are less obnoxious. The advertisers have been spooked by this software, leading to a rapid growth of software that undoes the blocking. Most recently Apple has jumped into the fray with its own ad blockers, which is a welcome counter-force, though actually Apple has its own ads buried in its Apps, so the only beneficiary is Apple, while Google loses business and consumers continue to be annoyed by ads.

“Anti-Social Networks”?

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The U.S. Supreme Court has just overturned the conviction of a man who posted on Facebook (in rap music form!) a set of threats to his estranged wife, law enforcement agencies, and local elementary schools, as described in The Wall Street Journal. This legal system reversal was justified on the basis that the earlier jury had not considered the man’s state of mind when he made these posts. Huh? Is this a journalistic or a legal error? Common sense would strongly suggest that his state of mind was murderous. Whether he would actually follow through and commit the heinous acts is the question, and it appeared that the earlier jury thought he would … though his couching his threats in rap music might suggest some softer attitude (unless it was gangsta rap). (And likely the longer he had been abused by the divorce courts, politically-motivated judges, and the like, the more likely he would have expressed himself in strong terms.)

This event seems to be one of an increasingly frequent series that takes the notion of freedom of speech to an extreme. And it underlines the ease with which anyone, sane or crazy, serious or just kidding, etc. can express their views to giant audiences via social networks such as Facebook. Facebook seems to have escaped unscathed this time, but if enough such events continue to occur, they may not escape over the longer term. And while the issues are not identical, hasn’t Google been forced to “forget” large quantities of search results in Europe? Pressure for reforms can only get more intense.

Google’s Counts: Worth Every Penny You Pay For Them

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The Internet theoretically is a statistician’s dream. Let’s hope it’s not an nightmare. In our March 10, 2014 post about the irreproducible results of an Ngram search we warned that nothing prevents Google from changing their definitions or conventions … and not telling us about them. But since they tell us precious little, it seems wise not to base important conclusions or critical decisions solely on any relatively lengthy history of the counts data. And that “relatively lengthy” may be even as short as a month or a quarter, because it is easy for Google to change their mind and their software. This was brought to our attention in the December 21 New York Times by economist Seth Stephens-Davidowitz, who apparently makes a career analyzing counts produced by Google searches of certain key words or survey data collected by other surveyers. Overall, the New York Times article showed mostly upbeat behavior during the holiday season, which one would hope for. Whether the annual trends are accurate or not, likely only Google knows for sure. And we are not opining that Google is doing anything malicious in making their changes; they may all be done with the goal of improved accuracy and usability. But without more transparency we will never know.