Facebook and other tech giants have been fortunate that they had been essentially unregulated … until now. On April 11 we received an email titled “[Action Required] Important updates on Google Analytics Data Retention and the General Data Protection Regulation (GDPR)” from ‘Google Analytics’ analytics-noreply@google.com that presumably was received by billions of people with gmail email addresses or other Google associations. It alerts all of us of this data protection law affecting users based in the EU (European Union) that will be effective May 25, 2018.

We suspect that the vast majority of Internet-connected individuals had no clue that such a law was in the works, though they could hardly have missed the fact that Mark Zuckerberg was testifying in Washington, DC. Likely this mass email was intentionally timed to coincide with his testifying.