History buffs may liken this situation to the spy-and-counter-spy among countries. It surely seems to us at Technology Bloopers to be a great waste of resources and a great inconvenience to the more than 3 billion current users of the Internet today. Most users have already been spoiled by the “free” goodies they enjoy in return for their viewing increasing volumes of advertising. This arrangement has been around for at least 150 years in newspaper and magazine publishing, although most of the important hard-copy publications make their revenue from a combination of subscription fees and advertising purchases. By contrast, the much more recent Internet is mostly free to users and paid for by advertisers. Some interesting exceptions are Wikipedia, language-learning site Yabla, and purchase or rental of plugins and themes for WordPress.  In the opinion of Technology Bloopers, there are many Internet sites for which users would pay reasonable fees, which would reduce the conflict among the titans of Silicon Valley. Google has contributed great gobs of technology but financed it heavily with ads. But users have had their fill of ads, leading to a rapid growth of ad blocking software. And some of the ads are so intrusive (the ones on SpanishDict.com are the worst in our experience, interrupting users with highly-distracting audio and  video) that they cry out for ad blockers … and boycotting of such sites in favor of more ones that are less obnoxious. The advertisers have been spooked by this software, leading to a rapid growth of software that undoes the blocking. Most recently Apple has jumped into the fray with its own ad blockers, which is a welcome counter-force, though actually Apple has its own ads buried in its Apps, so the only beneficiary is Apple, while Google loses business and consumers continue to be annoyed by ads.