Sears Roebuck Invented Mail Order, but Amazon Ate Its Lunch, and Now Brick & Mortar Retail Suffers

Sears Roebuck was a hot stock when it held its IPO in 1906, and ninety years later its shares had grown 434,552 percent. But by 1973, when it opened the Sears Tower (at that time the tallest building in the world), it apparently had lost all or most of its entrepreneurial instrincts, and it let Amazon get started in 1994 and overtake it, apparently without any counter-offensive.

But Sears isn’t the only retailer who missed the resolutionary changes in retailing. Most department store chains are suffering from changes in people’s tastes and how and where they shop. And many shopping malls are shadows of their former selves. It will be very interesting to see if Amazon can innovate in the grocery category.

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