“Prediction is difficult, especially about the future”

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Whether this truism came from Yogi Berra or Niels Bohr isn’t the point. We’ve made our share of bad forecasts, so can’t cast the first stone at the partners of Play Bigger Advisors for their July 15, 2015 analysis as to why FitBit should be trumped by GoPro. However, on June 1, 2016 the market capitalization for FitBit was $3.13 billion while that of GoPro was $1.44 billion. But we are not in the business of advising small companies how to get bigger faster, nor publishing a book called Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets.

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