Big Brother Is Watching, and Helping, You Shop

The incessant march of technology brings not only improved convenience but also often-scary invasion of privacy. “Big Brother” can now track your in-store habits, urge you on with stuff he already knew about you, and bill you without a checkout line. According to research conducted by the University of Pennsylvania’s Joseph Turow, the same sort of surveillance of consumers that occurs when they shop (or do anything) online is now occurring when they shop in bricks-and-mortar stores.

And Amazon, not content to sell only books and other inorganic items, is trying to expand into the giant groceries business. While some categories of products can be sold online in the same manner of non-grocery items, fresh produce and other items for which consumers want to get up close and personal with them cry out for nearby stores. One of Amazon’s innovations is to embed products with tracking devices that charge customers via their smart phones, thus eliminating the annoying wait in checkout lines and the cost of cashiers. Not all the bugs have been worked out yet, but when they are, stores like Trader Joe’s better watch out.

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