To paraphrase the song Orange Colored Sky (popularized in 1950 by Nat King Cole and revived by Lady Gaga in 2010), “I was surfing along, minding my business, when out of a Google-colored sky, Flash! Bam! Alakazam! “Privacy Checkup” came by”. Actually, it was not love (Cupid) that came and hit me in the eye, but more accurately that old devil Advertising. After a brief display of what Google knows about me (not very much and not very accurate, which baffles me because I have done so many transactions starting with Google searches and have been a member of Google+ for nearly two years), the tone of their mission shifted very quickly from something that might have benefitted me to something that essentially only benefits them: “Make ads more relevant to you”! But that old devil’s aim was faulty, and his English was even worse, as he couched it in gibberish doubletalk: “Please note that you will still see ads after opting out – they’ll just be less relevant.” What !!?? Opting out should mean I would NOT see ads, no? And why would either Google or I want to see less relevant ads? Does Google need a healthy dash of adult supervision?
Honorable Contributor: Wild Bill
privacy impact assessment is the new mantra everywhere .. pia